Shaping UBC’s
Next Century

UBC’s strategic plan represents a roadmap. It sets out our collective vision, purpose, goals and strategies for the years ahead. It guides our decisions and actions - inspiring the very best in our students, faculty, staff, alumni and partners. We hope you will join us on this journey.

A note from the president & vice-chancellor

Welcome to Shaping UBC’s Next Century — the strategic plan of the University of British Columbia (UBC), launched at a time of renewal as we embark on our next century as a leading public university.

Vision, Purpose & Values


Inspiring people, ideas and actions for a better world.


Pursuing excellence in research, learning and engagement to foster global citizenship and advance a sustainable and just society across British Columbia, Canada and the world.



A profound and aspirational value: the quality of striving to be, and being, outstanding.


A moral value: the quality of being honest, ethical and truthful.


An essential and learned value: regard felt or shown towards different people, ideas and actions.

Academic Freedom

A unique value of the academy: a scholar's freedom to express ideas through respectful discourse and the pursuit of open discussion, without risk of censure.


A personal and public value: being responsible for our conduct and actions and delivering upon our respective and reciprocal commitments.

Ten Goals


Three themes, inclusion, collaboration and innovation, represent key opportunities for transformational change in how we work.

These cross-cutting priorities will enhance our academic impact in an increasingly complex and interconnected world. They are imperatives to achieving the vision and goals of the plan. Meaningful progress will require clear leadership and firm action to enable changes in culture and practice.

Core Areas

Our work as a public university is represented by four core areas: People and Places, Research Excellence, Transformative Learning and Local and Global Engagement.

Forming the building blocks for our continued success, they are the mechanisms through which we seek to inspire. UBC has considerable strength – and exciting new activity – in all four core areas. However, there are clear opportunities within each for progress that Shaping UBC’s Next Century sets out to address.