
Pushing Forward in Changing Times
The impetus for creating UBC’s Strategic Directions 2025–2030 was a shared recognition that the world had changed significantly since the university’s current plan, Shaping UBC’s Next Century 2018–2028 (PDF), was created in 2018. Faced with so many new challenges and opportunities, the time was right to consider UBC’s long-term vision and priorities, especially with regard to our core academic and research mission.


Ongoing Priorities and Plans
Reaffirming support for ongoing priorities and plans is fundamental in achieving both our 2050 vision and near-term strategic directions, as they enable and support academic and research excellence across UBC. Our ongoing priorities and plans include:
Strategic Directions 2025-2030:
Advancing our Mission
The priorities presented here are based on extensive engagement with the UBC community and are intended to advance our academic excellence and impact, as well as our operations.

Each priority will be implemented through a series of measurable actions which will be reviewed and updated annually to ensure we are making continuous progress.
These strategic directions are designed to move UBC toward its 2050 vision. Their articulation is purposefully broad to stimulate actions that are specific to individual academic and administrative units.
Importantly, we will remain agile in how we act upon our priorities to ensure we are responding and adapting to changes within the university, the higher education sector, and society more broadly.
Discover and Innovate for Impact
Accelerate excellence in research, scholarship and teaching approaches that translate into learner, economic and societal impact.


Create Flexibility for Learners
Increase program and pathway flexibility, interdisciplinarity, access and agency for diverse learners.
Enhance Experiential Education
Enhance experiential education opportunities to provide learners with hands-on knowledge and skills to navigate and contribute to an evolving, complex workplace and society.


Partner for Purpose
Expand the number and scope of strategic, reciprocal partnerships that address the critical, diverse and emergent needs of the people and communities in BC, Canada and across the world.
Maximize UBC System Strengths
Reinforce and promote the unique academic, research, and operational strengths of our two distinct and complementary campuses while facilitating transformative collaboration within and across our campuses and learning sites throughout the province.


Excel in the Development and Application of Emerging Technologies
Advance the creation and responsible use of emerging technologies, particularly AI, for research, teaching, student learning and operations.
Nurture a Strong and Vibrant UBC Community
Further enhance our UBC sense of community and spirit so students, faculty and staff feel a strong sense of belonging, wellbeing, and take pride in being fully part of UBC.

