
Strategic Direction:
Maximize UBC System Strengths
Reinforce and promote the unique academic, research, and operational strengths of our two distinct and complementary campuses while facilitating transformative collaboration within and across our campuses and learning sites throughout the province.

UBC’s strategic directions sets our path toward the 2050 vision, supported by annual actions informed by expert input and community consultation. These actions reflect a shared commitment across the university to move us towards a prosperous future.
Year One
Action 1
Develop a comprehensive system admissions approach that allows for distinct recruitment strategies for both campuses.
Action 2
Develop academic priorities for UBC Okanagan to establish a more distinct identity and help shape the campus’ future.
Action 3
Advance the Budget Reimagination project to ensure strategic resource allocation across the whole of UBC.
Notes:
- The actions outlined as a part of Strategic Directions 2025–2030 work alongside the strategies committed to in Shaping UBC’s Next Century 2018–2028 (PDF).
- These actions, some of which are multi-year, will be reviewed and renewed annually as our community and context evolve.






