UBC's Strategic Directions 2025-2030

A Refresh of Shaping UBC’s Next Century

About

Development of UBC’s Strategic Directions 2025–2030

In fall 2024, the university initiated a two-phase engagement process across both campuses to shape a refreshed strategic plan. This phase focused on envisioning the kind of university UBC aims to become over the next 25 years. More than 1,600 participants contributed more than 5,900 data points. Engagement activities included:

  • Workshops and meetings engaged UBC leadership, faculty, students, staff, alumni and community members.
  • Pop-up events brought the conversation to various groups and spaces across both campuses.
  • An online survey provided an accessible platform for all community members to contribute.

Guided by what we heard from our community and stakeholders, 7 strategic directions were developed for the next 5 years, with an emphasis on advancing UBC’s academic and research mission. These strategic directions were validated with the Board of Governors, the Senates, academic and executive leadership, Deans, and student leaders. The UBC community also had a chance to review and provide input on the draft directions through a community-wide survey was available through the first two weeks of April 2025 and received over 1,900 responses. This meaningful engagement helps to ensure our strategic directions addresses today’s challenges while preparing for tomorrow’s opportunities.

Process timeline

  • Phase 1: Preparation – Establish the team, agree on approach and understand the current situation (May – August 2024)
  • Phase 2: Listening ‘In Context’ – Engagement to identify high-level 25-year vision (September – December 2024)
  • Phase 3: Development – Engagement to identify and develop the strategic directions, actions and KPIs for the refreshed plan, in collaboration with key community members (January – March 2025) 
  • Phase 4: Articulation – Develop a compelling narrative and agree on implementation approach and roadmap (April – May 2025) 
  • Phase 5: Mobilization – Endorse the plan, consider how to best support the refreshed plan, launch and sustain (May – September 2025)

Contact

Do you have a question about UBC’s Strategic Directions 2025–2030? Please email strategic.plan@ubc.ca