Recommitting to Our Vision, Purpose and Values 

UBC’s Strategic Directions 2025–2030 will continue to operate in accordance with the vision, purpose and values developed as part of the Shaping UBC’s Next Century (PDF) strategic plan. These strategic cornerstones carry over into our refreshed plan and will continue to inspire and guide our actions over the next five years.

Vision

Inspiring people, ideas and actions for a better world. 

Purpose 

Pursuing excellence in research, learning and engagement to foster global citizenship and advance a sustainable and just society across British Columbia, Canada and the world. 

Values  

Excellence
A profound and aspirational value: the quality of striving to be, and being, outstanding. 

Integrity
A moral value: the quality of being honest, ethical and truthful. 

Respect
An essential and learned value: regard felt or shown towards different people, ideas and actions.

Academic Freedom
A unique value of the academy: a scholar’s freedom to express ideas through respectful discourse and the pursuit of open discussion, without risk of censure. 

Accountability
A personal and public value: being responsible for our conduct and actions and delivering upon our respective and reciprocal commitment.