Sally Jiao and her teammates figured out a magic formula that propelled them all the way to the global finals of the CFA Institute Research Challenge last year. It was the first time ever that a team from the UBC Sauder School of Business had advanced so far in the annual global equity research competition. The secret to their success? Storytelling.
“We had all the numbers, but the majority of that content was in our appendix,” says Jiao, a fourth-year UBC Bachelor of Commerce (BCom) student specializing in finance. “We wanted to communicate our thesis, focus less on the numbers, and try and convince the investment professionals and the public that our presentation was the best.”
Painting a picture for the audience and building a compelling narrative was a lesson in presenting and public speaking that Jiao and her team had learned over the course of the intensive, six-month competition process.
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Through Strategy 8: Student Research, UBC is committed to supporting engagement in research, to help students build the ability to apply their learning, create new knowledge and utilize research skills.