Core Areas and Strategies

Our work as a public university is represented by four core areas: People and Places, Research Excellence, Transformative Learning and Local and Global Engagement. Forming the building blocks for our continued success, they are the mechanisms through which we seek to inspire. UBC has considerable strength — and exciting new activity — in all four core areas. However, there are clear opportunities within each for progress that Shaping UBC’s Next Century sets out to address.


Twenty strategies will help shape UBC in the coming years. There are rich connections between the strategies and the themes and core areas outlined in this plan. Most embrace multiple facets of the university community and many engage our external partners. Each is intended to provide support and guidance to the activities of faculties, schools, departments and cross-cutting initiatives, as expressed in their own strategic plans.

People and Places

At the heart of the university’s identity are the mutually reinforcing groups of people and locations (physical and virtual) that endow UBC with its special qualities and define how our work is accomplished.

Research Excellence

UBC is a research powerhouse. We are among the world’s leading universities for research across many fields. Our research has had a profound impact on several areas of society.

Transformative Learning

UBC is renowned for the excellence and breadth of its education and has a long-established track record in teaching and learning innovation.

Local and Global Engagement

UBC is locally integrated and globally connected; it has always been a place of community engagement. Indeed, global perspective is embedded in the histories and communities that have shaped the local context in British Columbia and at UBC.