Alumni Engagement

The University engages its alumni fully in the life of the institution as valued supporters, advocates, and lifelong learners who contribute to and benefit from connections to each other and to the University.

Education is the soul of a society as it passes from one generation to another.
G. K. Chesterton

Collage photo of the UBC alumni office and UBC alumni playing sports
They are volunteers and partners. Ambassadors, advocates, and donors. Mentors to current students and lifelong learners. They live in Vancouver and Kelowna, across Canada, and all around the globe, and they work in every field imaginable. More than a quarter million in number, they embody the values, the knowledge, and the passion of the University, and its commitment to serve the world. They are UBC alumni, and they seek an even closer relationship with their alma mater. UBC is honoured to oblige.

The University increases its capacity to involve alumni in meaningful ways. Through partnerships with faculties, student groups, and service providers, and with the support of individuals and communities worldwide, UBC develops programs for grads of every era. UBC builds connections between alumni and current students to foster a sense of community and continuity between generations.

UBC is committed to a relationship of mutual contribution and benefit, confident that its effect will extend beyond any of our lifetimes.

GoalEnrich the lives of graduates through a deeper connection to UBC, and help the University achieve its vision

Portfolio Action

Implement interactive communications, outreach and programming so that alumni, as core constituents, are well informed and have an influential voice and stake in the university

  • ‘start an evolution’ campaign involved more than 130,000 individual alumni in the life of the university, including opportunities for volunteering, mentoring, events, reaching 55,000+ alumni in the final year (2015).
  • Robert H. Lee Alumni Centre launched and operating as a vibrant enabler of lifelong enrichment for alumni and recognition of UBC’s positive societal impact and global standing (VPDAE)
  • Continue to establish strong affiliation opportunities for new Okanagan campus alumni (DVC)
    – Continue to support programs that serve young alumni interest, such as a career strategy and UBC Dialogue programs featuring UBC experts
    – Continue to support events focusing on personal and professional development topics for young alumni  Increase affiliation and support for the Okanagan campus (DVC, VPDAE)
    – Foster a culture of giving through a sustainable annual giving program – Identify and cultivate alumni interested in supporting UBC
    – Engage Okanagan alumni in key markets through programming, events and meetings – Okanagan achieved $100M fundraising goal and doubled number of alumni engaged with the Okanagan campus.

GoalIncrease alumni commitment to UBC through an expansion of opportunities for lifelong engagement

Portfolio Action

Demonstrate and reinforce to both the university and the alumni audience that UBC’s aspiration to be globally influential and foster positive change is realized in large part by alumni through their engagement in the world

  • The impact of alumni worldwide and how that reflects UBC’s contributions to British Columbia, Canada, and the world (VPDAE) was reflected both in the alumni engagement portion of the campaign (above) and the Centennial celebrations for which alumni were the largest target especially with regard to online engagement via and
  • Enabled greater access to UBC’s intellectual capacity to support graduates as they make change in the world, whether as individuals or through the regional and international communities in which they participate (VPDAE)
  • Focused programming on the value proposition “Lifelong Enrichment” within the engagement pillars of Empowering Personal Growth, Enabling Contribution, Supporting Professional Development, and Nourishing Pride. (VPDAE)
  • Alumni engagement campaign  (as above) involved alumni in all parts of university life: student recruitment; enriched educational experiences for students; feedback on Faculty activities and degree program outcomes; building community and political support for UBC and post-secondary education; and growing philanthropy (VPDAE)

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