Alumni Engagement

The University engages its alumni fully in the life of the institution as valued supporters, advocates, and lifelong learners who contribute to and benefit from connections to each other and to the University.

Education is the soul of a society as it passes from one generation to another.
G. K. Chesterton

Collage photo of the UBC alumni office and UBC alumni playing sports
They are volunteers and partners. Ambassadors, advocates, and donors. Mentors to current students and lifelong learners. They live in Vancouver and Kelowna, across Canada, and all around the globe, and they work in every field imaginable. More than a quarter million in number, they embody the values, the knowledge, and the passion of the University, and its commitment to serve the world. They are UBC alumni, and they seek an even closer relationship with their alma mater. UBC is honoured to oblige.

The University increases its capacity to involve alumni in meaningful ways. Through partnerships with faculties, student groups, and service providers, and with the support of individuals and communities worldwide, UBC develops programs for grads of every era. UBC builds connections between alumni and current students to foster a sense of community and continuity between generations.

UBC is committed to a relationship of mutual contribution and benefit, confident that its effect will extend beyond any of our lifetimes.

GoalEnrich the lives of graduates through a deeper connection to UBC, and help the University achieve its vision

Action
Portfolio Action

Foster the growth and development of UBC’s alumni communities

  • Implement first phase of revised regional strategy that builds regional capacity and focuses on priority markets: Lower Mainland, Victoria, Thompson-Okanagan, Calgary, Toronto and Hong Kong (VPDAE)
  • Continue to increase alumni engagement through faculty and constituent based activity.

Create access for all alumni to a ready network of peers and the UBC learning environment

  • Continue and improve programming, such as UBC Dialogues and faculty partnership events, that connect alumni to the University’s intellectual riches on the campuses and where alumni live (VPDAE)

Prepare UBC students to make the most of their UBC networks

  • Execute new student and young alumni strategy with a focus on leveraging partnerships on campus for students and further targeting programs off campus for young alumni, including expanding peer to peer programming (VPDAE)

GoalIncrease alumni commitment to UBC through an expansion of opportunities for lifelong engagement

Action
Portfolio Action

Expand University-wide efforts to engage alumni and increase the capacity of the Alumni Association to support this endeavor and promote UBC

  • Develop and execute a multi-year strategic plan for the Alumni Association that will lead to increased activity level, resource growth and coordination across the University (VPDAE)
  • Introduce new Association governance structure that refines the size and composition of the Board of Directors to be consistent with best practice, and creates an Alumni Advisory Council to foster deeper engagement of alumni leaders across the University and in priority regional alumni markets (VPDAE)
  • Conduct Alumni focus groups as a follow-up to the 2011 Omnibus Alumni Survey, especially around alumni interest in online and career services (VPDAE)
  • Continue to improve data collection practices

Build positive regard for UBC through all alumni activities

  • Create and implement a new strategic communications and marketing plan for Alumni Affairs, and improve the ability to leverage University wide efforts to engage alumni through communication vehicles (VPDAE)

Build a new Alumni Centre that will serve as a dynamic welcome centre on the Vancouver campus, bringing together all members of the campus community

  • Complete the Alumni Centre fundraising campaign and advance the program and business plan for the Centre (VPDAE)

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